"Virginia"

Minotti HQ Showroom – 2016 Collection Presentation

Minotti HQ Showroom – 2016 Collection Presentation

Staging of the corporate showroom was revisited for the presentation of the 2016 Collection, art directed by Rodolfo Dordoni and launched at the Salone del Mobile, where it was a huge favorite.

The company showroom leverages a succession of settings that convey the brand’s sophisticated lifestyle and effectively demonstrate how the latest innovations can blend seamlessly with elements from previous collections.

Minotti – ” A New Home Attitude” @ Salone Milan 2016

Minotti – ” A New Home Attitude” @ Salone Milan 2016

A new approach to living space. Not just “une machine à habiter”, as defined by Le Corbusier, but also a theatrical backdrop for our emotions and, ultimately, our lives.

And the inspiration for the “ 2016 Collection // A New Home Attitude ” can be found precisely in this newfound centrality of the contemporary habitat.