For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.
With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.
![Wallpaper* – Toiletpaper Bar ! [pt 2/3] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/toiletpaper-bar-salone-milan-2017-5-1-440x550.jpg)
For the Salone 2017, Toiletpaper created a PopUp bar at the Mediateca Santa Teresa ( within the Wallpaper* Holy Handmade exhibition space ), in the heart of the Brera Design District.
The Toiletpaper Bar ! installation used imagery created by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, in collaboration with Guffram, Seletti, La Buttiga
DESIGN PRIDE, the most democratic party of the Milan Design Week, realised in collaboration with Gufram, Havaianas, Radio Deejay, Treatwell and Wallpaper*, invaded the city with more than 3.000 people. The colourful parade inaugurated the launch of the webpage designpride.org, an actual opportunity for young creatives to transform their ideas into objects to be sold on YOOX
The “Toiletpaper Lasagna Party” was held at Sala Venezia in Milan – a 1950’s, old style ballrooom and restaurant,
The mood was “Italian seaside resort circa 196o’s” with a live band, an accordion player, and a glitter ball— and hours of sweaty, silly dance revelry ( euro style ! .