For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.
With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.
In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.
When the lever of a Sub Draught machine was pulled, the entire living room turned into a gigantic pinball machine.
Heineken’s “The Magazzini ” is a pop-up experience exploring design and nightlife culture staged during this year’s Milan design week.
The Magazzini is a playground for innovative ideas in nightlife
Milan’s Design Week hosted the unveiling of a collaborative “Crowd Sourced” – “Pop-Up” nightclub concept…