With over 400,000 visitors coming to the Salone, it was inevitable that eventually the world’s music scene would catch up with the Festival of Design
Here are our highlights of the 2018 Milan Design Week ( after hours )
The Design of Death – Design beyond Death
Held on Black Friday, 13th April, 2018 ( non random date !!) just before the Salone 2018 officially kicked off, Rosalba Piccinni, the singer-songwriter, florist and founder of the Milanese bistro Potafiori, presented her latest project Potalove, a real funeral collection, with an unexpected and unconventional event: a Funeral Party.
For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.
With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.
Gufram celebrates disco’s golden era during the Salone del Mobile 2018 by introducing some soul-powered seating at Salone del Mobile
A surreal nightclub in the heart of Milan: Gufram took over the Santa Teresa Mediateca for the Milan Design Week.
Whilst in Sydney for the special Supply x Nike Top ten launch, Off-White founder and Nike collaborator, Virgil Abloh took the opportunity to DJ ( using his DJ moniker Flat White ) at Sydney’s Civic Hotel Underground alongside Sydney creative group, SETTINGS˚
The announcement was dropped seemingly out of the blue, with very little promotion for the event online—but drew a large crowd who were aware of Off-White’s cult status and Abloh’s reputation for high energy sets.
Supply Store in Darlinghurst, Sydney teamed up with Nike Australia to present an immersive pop-up exhibition for the just released Nike Inc. c/o Virgil Abloh™ “TEN ICONS RECONSTRUCTED” aka “ THE TEN “
The Ten represents Virgil Abloh’s examination of Nike’s past, present and future through the lens of sport and culture.
Nike describes the Off Campus location as “a cultural destination and learning environment for the advancement of sport, design and innovation”
Vivid Music has partnered with the City of Sydney to deliver a programme across a multitude of city venues.
In 2017, Vivid will be bigger and better than ever, offering an expanded program of multi-genre music with a line-up including more than 400 Vivid Music events ( up from 190 in 2016 ) across 40 venues.
Sydney creative Director Ash Bolland gives life to a modern Micrographia at this years Sydney Opera House Lighting the Sails – a key part of Vivid 2017
“ I always see the Opera House as shells. People call them sails but I don’t see sails at all. To me it looks like a very organic, repetitive structure. That’s what I love about nature, the repetition, by repeating the same thing something simple becomes really complex.” ……………………. Ash Bolland
![DoutDesign – Inhabits Groove [pt 2/4] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/inhabits-design-village-hyper-cube-salone-milan-2017-440x293.jpg)
Milan Design Week 2017 visitors could view the installations, stop, recharge and entertain themselves every day with musical events, with a daily evening program of concerts and DJ Sets on a stage of 80 square meters designed by a studio of young Italian architects.