For the second year in a row, The Art of Living exhibition was held from 14 to 26 April at Triennale di Milano.
An appointment to discover the evolving ways of living the house.
The exhibition is dedicated to the relationship between design, decoration and home spaces, an opportunity to tell how you are evolving the ways of home living, becoming, warm and personal, animated by the harmonic relationship between color, design and decoration.
Concept Design
The exhibition was designed by one of Italy’s leading Interior Design Magazines of Corriere delle Sera’s “Living” editorial team, set up by Migliore+Servetto Architects, and styling by Alessandro Pasinelli
The Art of Living showcased a “house-theater” in which a series of domestic settings were created in “open” rooms.
Every room exhibited a different feel, where a collection of digital wallpaper designed by 35 international designers and architects were displayed.
That turned the exhibition into an uninterrupted flow of textures, colors, and sceneries, making the design the main character of a charismatic and strong experience.
There were 12 domestic settings that consider contemporary design at the centre.
35 international designers and architects designed a pattern, a paper wall 2.0 as expression of their creative vision.
The projections of “digital tapestry” turned the exhibition into a psychedelic Wunderkammer, an uninterrupted flow of color, images and textures that make design the main character of an engaging and emotional experience.
The back drop ‘ digital ‘ tapestries screened randomly werecreated by – Yves Béhar, Fernando and Humberto Campana, Aldo Cibic, Claesson Koivisto Rune, Dimore Studio, Rodolfo Dordoni, Johanna Grawunder, Constance Guisset, Alfredo Häberli, Jaime Hayon, Giulio Iacchetti, Star Jean, Formafantasma, Front, Kuehn Malvezzi, Mathieu Lehanneur, Piero Lissoni, Ross Lovegrove, Italo Lupi, India Mahdavi, Emiliana Martinelli, Jean-Marie Massaud , Alessandro Mendini, Migliore + Servetto Architects, Mischer ‘ traxler, MVRDV, Paola Navone, David Nosanchuk, Karim Rashid, Scholten & Baijings, Studio Job, Matteo Thun, Kiki van Eijk, Giorgio Vigna, Bethan Laura Wood.
Citroën Exhibition
Main partner Citroën with the new C4 Cactus showcased at the exhibition as an imaginative soul garage-installation.
Citroën invited the audience to share the thrill of this psychedelic wunderkammer: a continuous flow of colors, images and textures that make design the protagonist of an immersive experience.
This design object, in effect, fits in the context of the exhibition to describe the evolution of ways to live the House, through the relationship between contemporary design objects and their environments.
About Triennale di Milano
Triennale di Milano is a design museum and events venue in Milan, Italy, located inside the Palace of Art building, part of Parco Sempione, the park grounds adjacent to Castello Sforzesco.
It hosts exhibitions and events which highlight contemporary Italian design, urban planning, architecture, music, and media arts, emphasizing the relationship between art and industry.
The museum houses the Collezione Permanente, a collection of significant objects in contemporary Italian design.
About Migliore+Servetto Architects
Ico Migliore and Mara Servetto
Migliore+Servetto Architects founded in Milan in 1997, develops architectural, interior, urban and communication projects.
Founding partners Ico Migliore and Mara Servetto, together with an international team of architects and designers, work for cities, institutions and museums, as well as for the most important international brands in industry, fashion and publishing.
They conceive projects on different scales, places interpreted as active interfaces, tools of elective communication between companies/institutions and the public so as to establish a memorable experience.
Over the years the studio has developed, a solid expertise also made of management and control of each stage of the project, from the concept to the realization, both in Italy and abroad.
Migliore+Servetto projects have been awarded with many international prizes.
About Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group since 1976.
Founded in 1919 by French industrialist André-Gustave Citroën, Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that complements the motor car.
Within eight years Citroën had become Europe’s largest car manufacturer and the 4th largest in the world.
