Jawbone Jamscapes with Dezeen @ Milan Design Week 2011

San Francisco based tech-innovator Jawbone brought its cutting edge wireless technology to Milan and set up its revolutionary Bluetooth speakers ( Jambox ) to create JamScape: a one-of-a-kind multimedia experience blending audio and design.

Developed in partnership between Jawbone, Yves Béhar, and his creative agency fuseproject, JamScape uses Jawbone‘s new JAMBOX bluetooth wireless speaker and its punchy audio as building blocks to create a uniquely social experience in the form of a sound lounge.

Industrial designer Gabriel Lamb of fuseproject describes the process of setting up the JamScape installation at Ventura Lambrate, which involved wiring up over 1,600 wireless Jambox speakers to play audio tracks submitted by readers of Dezeen.

The installation fosters creative partnerships with a cadre of audio artists and enables them to express their ideas of music, improvisation, jamming, and social sound. All soundscapes were crowd-sourced via an open call posted on media partner Dezeen, Twitter, and blogs worldwide to a phenomenal response.

For more than a decade, Jawbone has produced personal wireless technologies unparalleled in their innovation, ease-of-use and sophistication of design. Jawbone is the creator of the award-winning and best-selling premium ICON Bluetooth headset and the inventor of NoiseAssassin® technology, the world’s first and only military-grade noise-eliminating technology.

Jawbone delivers products that innovate and improve the mobile lifestyle through ever-changing software and wearability. Privately-held and headquartered in San Francisco.

About JamBox

With its stainless steel construction and industrial-weight molded rubber casing, JAMBOX is a sturdy, highly portable and versatile speaker system in a package that looks like minimalist art. “JAMBOX exemplifies Jawbone’s obsession with ensuring that form is always integrated with function,” says Yves Béhar, Chief Creative Officer. “It’s built totally differently from your typical speaker: All four sides are wrapped in a single grill to cut down on moving parts, achieving a strong, minimal form unlike any other speaker, while also making it highly durable.”

JAMBOX’s innovative single-grill construction also fully exposes the speakers, resulting in a richer, louder, and broader spectrum of sound. Uncompromising attention to detail extends to the four distinct design options, which according to Béhar, “visually reflect sound in the forms of dots, diamonds and waves bringing an artisan quality to JAMBOX’s pure box aesthetic.”

JAMBOX is the only speaker in the world that gets smarter with time. It can be updated with apps, software and new features at Jawbone’s industry-first online platform, MyTALK. Audio alerts offer totally hands-free convenience, letting you know battery life, caller ID, call functions and more. JAMBOX can also be personalized with voice and language options. This one-of-a-kind intelligence means JAMBOX will always be up-to-date with the latest and greatest technologies

The stainless steel product is covered in a moulded rubber casing in four different surface treatments and colours. and uses Jawbone’s wireless technology. The speaker can be connected to other electronic devices, including mobile phones and iPads, and can be updated with apps and other software. A built-in microphone means that the device can also be used as a speakerphone.

About Marcus Fairs

Marcus Fairs is a journalist and entrepreneur.

He is editor-in-chief of online architecture and design magazine Dezeen.

Marcus also works as a curator, devising and curating the Trash Luxe exhibition of young designers’ work at Liberty London in September 2007.

Previously he was founding editor of icon, the international architecture and design magazine.

Marcus launched icon in 2003 and edited it until November 2006. Under Marcus, icon magazine rapidly established itself as one of the world’s most influential and respected design journals, winning a string of awards including Launch of the Year and Designer of the Year in 2003 and Monthly Magazine of the Year in 2005 and 2006.

20 Tracks Selected to be played at JawScape

The 20 tracks selected to be played at JamScape are as follows; each artist will receive a free Jambox and their tracks will also be used as soundtracks to Dezeen Screen‘s movies from Milan:

Outside Time by Agzilla (UK)

Knee For Thought by Antonie Manolova & Francesco Tristano (BULGARIA)

Bears by Brandon Hackler (USA)

Jets by Chris Teeter (USA)

fåglar bilar och dansande piano – BUTTERFLY MIX by en doft av cyrén (SWEDEN)

Midnight_JAM by Ian Gulbransen (USA)

Want to Want by Joanna Geralyn (USA)

Kin by Kasule (UK)

TWENTY 10 by Kid Suda (SPAIN)

Oregon by Louis Jones (UK)

Experimento Tropical by Miguel Colmenare (SPAIN)

Traces by MTTMGG (ITALY)