Hermes will be launching a special project in Sydney as part of Vogue Australia’s Fashion Night Out event.

Hermes – the designer fashion brand, which is better known for luxury items, has teamed up with French store, Colette, to launch a site called J’aime Mon Carre, translating to “I Love My Scarf.”

Unlike it’s traditional brand style, the site has gone all modern on us featuring colourful pictures of fashionistas sporting the scarves on the street and giving us inspiration on how to incorporate them into our ensembles.

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Right Click on the photo to see the J’aime mon Carre movie

Right mouse click on the photo above to hear Kirstie talk about this event

Vogue Australia is bringing to you, the world’s biggest shopping night. Along with 16 cities around the globe, (like New York, Paris, London, and Milan) Sydney will now host Fashion’s Night Out on September 9.

The cream of Australian design talent and Vogue Australia invite you to in-store events, fashion shows, pop-ups and exclusive offers throughout the CBD. Vogue October issue on the shelves on September 1st will be full of details for the shopping night of nights.

All we’ve been told for the moment is the night begins at 5:30pm in Martin Place and ends with a Vogue party at Ivy. You can even shop for good on the night by purchasing the signature Fashion’s Night Out T-shirt from Gap, from the Vogue pop-up in Martin Place for $25.

All proceeds will be donated to Fashion Targets Breast Cancer.