This year, marks the 20th Anniversary of the much lauded event from Interni Magazine, ‘House in Motion‘, the event brings together a series of experimental and interactive installations of architecture and design.

It’s a collaboration between highly acclaimed international designers, high profile companies as well as educational institutions and startups.

Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations:

With the theme House in Motion, INTERNI puts the research towards two design areas that have been deeply influenced by the evolution of lifestyles: residence and mobility.

Two apparently opposite concepts, but with the changing dynamics of life today have brought closer – to the point of making them into a single entity.

First there is the home.

Considered the ‘mirror of the soul’ throughout history, today it is no longer formulated as a succession of spaces in which to gather objects, furnishings, memories.

The contemporary habitat concept corresponds to spaces that are ready to be transformed, where the furnishings and functions keep pace with the evolution of the inhabitants, changing over time.

Furthermore, the idea of the home is also diffused, nomadic, transitional thanks to increased, easier mobility and the resulting need for temporary habitations, in tune with new opportunities for travel, work, exchange of goods and ideas.

This year the event took place in three different historical locations around Milan.

Università degli Studi di Milano (formerly Ca’ Granda, 16th century),

Orto Botanico di Brera (Botanical Gardens 18th century),

Corso Venezia 11 (the former Archiepiscopal Seminary, 17th century)

The Mondadori Group magazine called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions.

The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobiliy which, increasingly intersect and contaminate each other to generate new lifestyles.

The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport, adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive.

It is an exchange that generates new behavioural models and unseen design solutions.

Launch Press Conference at Università Statale on the 16th April 2018 at the Aula Magna, Via Festa del Perdono 7

Statale University of Milan Installations

The courtyard at the University of Milan held a series of experimental and interactive architecture and design installations.

2. Small House by Lorenzo Damiani For Ikea

The small house designed by Lorenzo Damiani for Ikea has a handle on the roof that makes it ideally transportable.

4. Built using elements supplied by the Scandinavian colossus, the interiors and walls reveal the adaptability of Ikea furniture in response to the idea of ​​change.

The project is curated by architect Lorenzo Damiani is a small transportable house designed to meet the needs of everyone and our contemporary lives.

It is characterized by a fir wood structure with a natural finish. The peculiarity resides in the interiors where the surfaces are covered with modular IKEA components arranged in a heterogeneous way to create a single composition where a single element fades into the whole.

3. Visionair by Labics for Elica

Visionair, the reflective structure by the Rome-based architecture firm Labics invites you to discover a surreal and inverted dimension of reality, so celebrating the innovative approach by the Italian brand Elica, world leader in the sale of cooker hoods, which has always shown courage in exploring new worlds.

The idea behind the project stems from a reflection on the theme of reversal of the point of view, concept used by the brand Elica to describe the paradigm shift underlying the recent experiments on aspiring hobs.

The installation is a visible object inside the Ca‘ Granda, a small architecture that immediately communicates its presence; a structure that, when approaching, reveals itself, letting perceive the presence of a space inside, an unusual space that invites the visitor to enter a surreal and upside-down dimension of reality.

The act of crossing a threshold, of entering an interior space, alludes to the imaginary home, which welcomes and protects.

The choice of mirroring materials creates an abstract image from the outside and immersive from the inside. As in a kaleidoscope, the video images of the interior are broken down, overturned, recomposed in new forms, generating an unexpected story of which the visitor is completely part of.

4. My Dream Home by Piero Lissoni 

My Dream Home is an installation of twelve superimposed shipping containers designed by Studio Lissoni Associati.

This eco-friendly, economical and versatile housing unit grew out of an idea by ​​the photographers Elisabetta Illy and Stefano Guidani, who set up an exhibition here with photographs taken during a trip to Haiti in 2017.

The project, which also hosts an exhibition of drawings made by Haitian children asked to imagine their dream home, supports reconstruction of the island’s largest shantytown.

5. Future Space by Peter Pichler Architecture  

Future Space was designed by Peter Pichler to show how wood can be used to create a spatial experience akin to Renaissance architecture. They worked with Domus Gaia (wood construction) and Zumtobel (illumination) to complete the project.

The symmetrical structure is inspired by the extraordinary quality of the Renaissance proportions of the courtyard of Ca’ Granda and plays with the fundamental elements of Renaissance style: Symmetry, proportion and geometry.

The project explores the potential of the material presence of wood in a non-typical “building” environment as a structure that should transmit a spatial experience and is made up of 1600 wood sticks (using fir wood) and an overall weight of 12 tonnes.

Three separate wings gradually changing in height by simply stacking and rotating different lengths of wood sticks (1.600, form a pyramid-like ensemble.  Visitors are invited to enter and explore the cave- like installation. The perforated structure filters light and evokes a playful game of light and shadow.

It forms three openings, one serves as the entrance and the other two provide views towards the courtyard of the university and other installations.

6. HousEmotion by Tabanlioglu Architects

Istanbul-based architecture firm Tabanlioglu Architects has installed an ‘abstract house’.

Called HousEmotion, the installation questions the notion of “home” physically and metaphorically, aiming to remove boundaries of the house in reference to “placelessness”, aiming to remove boundaries of the house in reference to “placelessness”.

The frame of the installation embodies the limits of the “house”, creating a sense of control, where the semi-transparent walls gradually introduces into the outer environment.

Tubes around the platform form the edges of the abstract house.

Establishing a sense of border, compilation of the rods grant an optical illusion beside depth and openness.

With soft seating units, beyond the imaginary walls of the house, the structure becomes a shelter; developing self-interacts with the family and the larger society the “house”, with its simple form and minimalist design, ensures familiarity with compact neat details.

7. Library in Motion by by Dario Curatolo for the Puglia Region

Also in the “pioneer” courtyard is Library in Motion, an installation which is strongly evocative  created by Dario Curatolo for the Puglia Region.

Consisting of the pages of a giant format book, the structure showcases community libraries as places of culture, exchange and social focus.

8. On the Road by Marc Sadler with KnInudustrie and Kitchen Milano

The nomadic voyage continues, designed by Marc Sadler for FPM.

After the Workstation and the Bedstation, comes the first Cookstation, a genuine portable kitchen in a suitcase, dedicated to nostalgic globetrotters and adventurers.

The Cookstation, augmented with the latest products from KnInudustrie and Kitchen Milano

9. Home Co Thinking by Massimo Iosa Ghini

The idea of movement, contrast, multi-functionality and versatility within home walls inspired the concept of “Home Co-Thinking”, designed by the famous architect Massimo Iosa Ghini for the Fuorisalone 2018 to introduce the new surfaces for architecture of the brands La Fabbrica Ceramiche, AVA, Elios Ceramica, parts of Gruppo Italcer.

The installation, offers a model of a “shared” and convivial house, whose cornerstone is the interaction between places, people and functionality, while its innovative materials – wisely chosen – are able to support the new needs of living.

The place par excellence dedicated to sharing and conversation stands out in the Home Co-Thinking, with a table symbolizing the social aggregator, covered with large porcelain stoneware panels – 3.20 x 1.60 m – combined in a heterogeneous mix to promote an eclectic and dynamic aesthetic.

The large ceramic slabs stand out in the outdoors too, marking the open envelope. These are fixed to a steel supporting structure that links new stone, wood and marble effects.

10. Baldacchino by Stanton Williams Architects

Stanton Williams’ pavilion interprets the Interni exhibition theme House in Motion by giving physical form to the idea of movement through space.

Space and movement combine to form a work of choreographic architecture. A spiral pathway is spatially compressed and released as it winds into the centre of the pavilion. Here, at the focal point, the ‘baldacchino’ – a canopy of light – hovers over a horizontal plane that suggests rest and contemplation.

The pavilion floats above the ground surface to reinforce its abstract and poetic nature.

Interlocking forms define the captured spaces. Blackened steel is used throughout to reinforce the pavilion’s sculptural qualities.

The engineering, manufacturing and installation of the pavilion is by Focchi Group with lighting provided by iGuzzini.

11. The Lacquer Box by Davide Rampello and the Jiuquitang Co

Architect Davide Rampello created a vibrantly house partially finished, that looked like a stage setting.

12. Cells by Filippo Taidelli 

FTA presents “Cells”, a project that investigates the relationship between technology, health and humanism, a theme that arises from his recent projects in the healthcare field.

Located in Ca’ Granda, Milan’s oldest hospital, within the 15th century courtyard known as the Cortile dei Bagni (Bathing Courtyard), the installation reflects upon the growing impact of technology in diagnosis, healthcare and assistance, while also underling a dialectical relationship between them.

13. Colours in Motion by Aldo Cibic with Abet Laminiati 

“We have always been fascinated by the idea that a work of architecture can have different lives. Usually that happens over time, but in this case we were interested in adding the possibility of also enjoying a construction in different places”………. Aldo Cibic 

This is how Aldo Cibic explains the project “Colors on the Move”, presenting Diplos at House In Motion, in the Chiostro del Settecento at the Università degli Studi, Milan, in occasion of the Milano Design Week 2018. In a quirky design choice the roof of the project is actually a table.

Inside the installation visitors have a sensory, visual and tactile experience of vibrant hues and surfaces from the new Diplos collection, materials that are the result of the combination between the high quality and strength of Print Hpl by Abet Laminati and the innovative melamine faced chipboard panel by Saib: the strength of the range lies in the union between two companies that speak the same language of quality.

14. ‘Limbo’ by Jacopo Foggini for Salvatore Ferragamo 

Ferragamo Parfums selected the Turin designer and artist Jacopo Foggini to interpret the world of Amo Ferragamo, the latest female olfactory creation of the fashion house.

From the collaboration “Limbo” is born a site-specific installation to travel, explore and remember.

Limbo is an aerial labyrinth, made up of polycarbonate wire modules, which hang from a wooden structure created ad hoc in the upper loggia of the Ca’Granda Court of Justice,

The synaesthetic path signed by the artist is spread over a length of 30 meters and consists of seven consecutive portals to each other.

All this to form a huge cloud through which to awaken the senses or to get lost observing the lights that through the structure draw shadows on the walls and ceiling,

15. A Wandering Place by Diego Grandi

Grazia celebrates 80 years of the magazine with Infinity Hub – a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.

Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey –  an international point of reference for the world of fashion and a voice in current affairs.

The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures.

Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher.

16. Canapa Nera “guardavo le macerie e immaginavo il futuro”’, by ABA-Paolo Belardi & Daniela Gerini (produced by RegioneUmbria)

The title of the installation created by Accademia di Belle Arti Pietro Vannucci of Perugia with Paolo Belardi and the Milan-based studio of Daniela Gerini, and produced by the Regione Umbria, is “Black Hemp.”

The rubble of the Umbrian earthquake on one side and a polyptych of eleven painted canvases on the other: these are the two faces of Canapa Nera, a project by the Academy of Fine Arts Pietro Vannucci of Perugia with Paolo Belardi and the Milanese firm Daniela Gerini, produced by the Umbria Region, an ode to resilience and solidarity.

An alchemical mixture of precious materials that vibrate in the fibers of hemp to (re)construct a new beauty, based on the power of human solidarity.

Because dwelling is not just a material act (“house in motion”) but also an immaterial dimension (“house in emotion”).

17. Curves by Marco Merendi Diego Vencato (produced by Fratelli Guzzini)

Recently reissued by Fratelli Guzzini with technology to improving lighting performance, Zurigo is a suspension lamp designed for the company in 1966 by Luigi Massoni: three quarter spheres with enveloping volumes, setting a standard that has been applied ever since by other designers.

In Curves, the installation by Marco Merendi and Diego Vencato, the Zurigo lamps are stacked and suspended to form four monochrome chandeliers: two made by stacking 56 lamps with a diameter of 400 mm, and two made with 30 lamps with a diameter of 540 mm.

The lighting specified by the two designers, realised using Woody iGuzzini, brings out the geometric forms of Zurigo, establishing a dialogue with the architectural space.

18. Dynamic Wall by Pierluigi Colombo

Dynamic Wall is a system able to transform domestic spaces by multiplying and optimizing them through flexible and configurable infrastructures, such as multiple bed types – created by Pierluigi Colombo.  Perfect for the modern way people are now living.

19. Face to Face by Mario Bellini

The installation by Mario Bellini that brings together two facades of houses, as if they were two people, creating a space for reflection and analysis on borders and diaphragms between inside and outside, between private and public, exterior and interior, domestic and urban.

20. Homeless by Carla Milesi

Carla Milesi’s installation represents global warming and the effects on nature, the installation is made of concrete shards to show a polar bears house disintegrating environment.

21. Mesh and Colour and Modula Giardino by Luca Baronchelli 

Luca Baronchelli, reinterpreted and modernised the existing columns to create a new and fresh fluro look, as well as a veritable vertical garden composed of recycled materials, plants and flowers.

22. Milanole Origini del Futuro by Studio Azzurro

Studio Azzuro created an interactive 14-meter video installation where an imaginary skyline of the city of Milan from 1925 to 2025 is represented.

A true fusion between past, present and future.

23. Pico Museo Domestico by Giorgio Zaetta

Giorgio Zaetta created a small ornate room especially to display a collectors prized possessions.

24. Proust Portal by Christoph Radl

Taking the upholstery pattern and applying it to the columns makes the Statale part of the design process.

Christopher Radl with Alessi, created an homage to the Mendini’s infamous Proust chair with an installation at the entrance to the Statale.

25. Orto Botanico di Brera

by SOS – School of Sustainability under the supervision of Mario Cucinella Architects with ENI Gas e Luce

The installation created by SOS – School of Sustainability under the supervision of Mario Cucinella Architects with ENI Gas e Luce transforms the Botanical Garden into a Green City where visitors are invited to enter through an interactive, poetic urban smart grid.

The display features hundreds of housing units which glow to highlight the intangible beauty of energy.

SOS-School of Sustainability and Mario Cucinella Architects brought the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models.

Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

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Corso Venezia 11 (the former Archiepiscopal Seminary, 17th century)

26. Mad Architects with Audi at the Audi City Lab

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

This year the House in Motion welcomed 380,000 visitors to the 3 different locations and the audience grew by over 60% compared to 2017.

220,000 visits to the University

80,000 to the Botanical Gardens in Brera

80,000 to the Audi City Lab.

About Interni

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design.

In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform.

The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.