Launched in 2018, the Manifesto of the Salone del Mobile, Milano is an affectionate tribute to the city, a declaration of intent geared to channelling the powers that be in Milan to work together to preserve the leadership role of both the trade fair and of the city, and attract ideas, projects and new resources.

This year the Salone will once again focus on the central role of Milan and the creative ability of the industrial and productive network.

The motto, repeated during the presentation, is “Milano at the center”, followed by “the Salone del Mobile at the center”.

” If on the one hand Milan represents 10% of Italy’s GDP and is a reference for other major cities, on the other hand the Salone del Mobile is an important moment for entrepreneurship in the sector and tourism, a moment of culture and an occasion to connect the entire city. ”  ………….. Giuseppe Sala, Mayor of Milan

Why the Salone del Mobile is not just a trade fair.!

The key word of the Salone del Mobile 2019 will be ingenuity, the ability to look ahead to reinterpret and rediscover

Ingenuity, that is “intelligence that fuels creativity”, a way of paying homage to Leonardo da Vinci on the occasion of the 500^th anniversary of his death.

Leonardo worked in Milan, at the court of the Sforza family, as an artist, architect, engineer and scientist for over 20 years, leaving indelible signs of his passage.

The installations in the center of Milan are also dedicated to Leonardo.

Looking again at the Manifesto key words, a statement that aims to focus on the values ​​that helped make the event leading to the international design sector, Salone introduces a new word and a new section.

This word is ‘ingenuity’, in other words intelligence as a source and the beginning of creativity, the significance of talent and the genius’s ability to create and invent a word that is an invitation to continue looking ahead rather than resting on our laurels, to believe that everything can always be rediscovered.

” Ingenuity’ also pays tribute to Leonardo in the 500th anniversary of his death, the Master of All Creators, the forerunner of the relationship between creativity and entrepreneurship, the man of progress, the future and the present … ”  ………………..   Claudio Luti  ( president of Salone del Mobile )

The Salone del Mobile explores its values, its deep-rooted connection with Milan and the companies, brands and designers that have made it a world leader.

Designing a high quality, innovative and creative future.

The Salone del Mobile, which has its roots in Milan, endeavours to condense and underscore its strong points and its connections with the city, in a bid to carry forward the process of internationalisation that both have embraced, and to flag up design concepts to the design community for imminent use.