“Transitions by Panasonic Design” celebrates Panasonic’s 100-year anniversary with a landmark installation and a series of panel discussions exploring the future of design.

Panasonic has been designing and creating “things” since its birth in 1918, and this year’s exhibition demonstrate Panasonic Design’s commitment to challenge this by creating products and services that address things that we cannot see or touch, i.e. people’s feelings and experiences.

“Air Interventions ” the immersive installation in the courtyard of the Pinacoteca de Brera (Brera Academy of Fine Arts) is a 20-metre diameter air dome in the shape of a water drop and is the focal point of the  exhibition – a huge “water-drop pavilion”

Visitors will be able to step inside to experience “the most beautiful and clean space in Milan“.

Panasonic utilised its’ Nanoe X air purification ionisation technology, which uses moisture in the air to create electrically-charged water molecules that remove toxins from the air.

The cooling, ultra-fine, dry mist that fills the space is created from Panasonic’s ‘green’ air conditioning technology, which encloses cool pockets of air within clouds of mist.

The installation explores the role design will play in improving our physical environment and emotional well-being in the future.

It also marks Panasonic’s transition towards a new creative philosophy: designing products and services and experiences that go beyond physical products to address emotions, the environment, and well-being.

Inside the dome, visitors will see Panasonic’s ultra-super brightness projector – PT-RQ32K (brightness at the centre: 27,000 lumen).

Additionally, they used the high performance/high resolution fisheye lens – ET-D3LEF70 creating the highly realistic 4K projection mapping.

Panasonic’s imaging, audio, and lighting technologies help create a calming and welcome atmosphere away from the busy design fair environment.

Passion Room at the Pinacoteca, Brera

During the course of 3 days between 18 and 20 April, experts who work in the global arena across diverse fields, along with the designers from Panasonic, gathered at the Brera Art museum to discuss three themes – “Living Space“, “Community” and “Culture“, and the impact design will have on these areas in the future.

” In an era where diverse values co-exist, the role of design is dramatically changing. Our ‘Air Inventions’ installation has been born out of our strong commitment to a new creative philosophy that focuses on the value of intangible experiences.

Once you step inside this space, you can’t help but take a deep breath in. Panasonic Design will open its new Design Headquarters in the world-famous cultural capital of Kyoto in April 2018, accelerating the exciting transitions currently happening throughout our organization. ” ……………  Shigeo Usui,  director of Panasonic Corp, Appliance Company Design Centre

Shigeo Usui, director of Panasonic Corp, Appliance Company Design Centre

” Over the past 100 years, Panasonic has improved peoples’ lives through technology and physical products, from light bulbs to washing machines.

Our new creative philosophy focused on the “culture of life” will allow us to go beyond the physical and enrich the whole culture of a person’s life, including health, wellbeing, feelings and experiences.

“‘Transitions’ represents this shift by exploring how we are looking at ‘re-inventing’ the air we breathe and how we experience the world around us.”   …………..  Shigeo Usui, director of Panasonic Corp, Appliance Company Design Centre

Panasonic Design – Transitions creative team

takahiro ikeda creative director

ryota uchida

Michael Shadovitz

masato nakao

yuya imaeda

Milan Design Award 2018

Winner – Best Technology presentation

Panasonic has been participating in Milan Design Week since 2008 winning “Milan Design Award” in two consecutive years in 2016 and 2017