Extremism by Tom Dixon
“Given the current state of consumption, new stuff must have a superior reason for existing….
Given the current state of consumption, new stuff must have a superior reason for existing.
Not only that, but the way we make and sell it must be redefined
“Given the current state of consumption, new stuff must have a superior reason for existing….
“Given the current state of consumption, new stuff must have a superior reason for existing. Not only that, but the way we make and sell it must be redefined”.
For Tom Dixon, Extremism is a celebration of the intense and the purposeful, a reflection on the things that leave the most impact.
Hear Tom talk through key pieces of the new collection, Industry, and his past experiences…
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.
Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community –
He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers. The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘
Tom concluded from this observation, that the design community is motivated by material – not celebrity ….. Hence the theme for his collections and the basis for his work.
A product that reacts to the current lighting debate. The light bulb is as archetypal…
For Milan Design Week 2019, the Magis Showroom in Corso Garibaldi 77, presented a set curated by Note Design Studio and dedicated to Plato – the beautiful new, die-cast aluminium chair designed by Jasper Morrison
“The Feast of Trimalchio /2009″ by AES+F , is a nine- channel animation of over 75,000 photographs. With panoramic, immersive, sumptuous colour and a loud symphonic soundtrack, it depicts a contemporary version of a famous scene from Petronius’s Satyricon. In this neo-Brechtian twenty-first-century version, an orgy of consumerism reflects on the contemporary state of both Russia and the world.”
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