The 2012 Monaco Yacht Show again brought together the captains of industry, the savvy owners and their representatives and the highest-net-worth clientele over four days of intensive meetings and viewings with 500 of the world’s leading super yacht companies on the stands.
The finest shipyards, the top yacht designers, the main broker agencies and the best super yacht equipment suppliers were all at Port Hercules dock to exhibit their most innovative products and luxury services or their future projects of super yachts.
So in coordination with the Monaco Yacht Show organisers, the brokers and shipyards unveilled their most recent and spectacular super yachts, clearly aiming at presenting their best offering to convince new buyers.
Paola Lenti furnished upper deck at MYS 2012
100 super yachts and mega yachts, from 25 to 90 meters in length (with an average size of 46 mtrs ) and around 40 new builds were unveiled for their world premiere.
Named “Sailing Super yacht of the Year” during the 2012 World Super yacht Awards and with five International Super yacht Awards to date, the 67.2m Alloy super yacht Vertigo ( owned by Rupert Murdoch ) will definitely be one of the most awaited luxury vessels in Monaco.
The show organisers registered participation of some outstanding super yachts like the 74-metre steel hulled mega yacht Mogambo, launched by the German shipyard Nobiskrug in October 2011.
Amongst this year’s stars was the 72.6m motor yacht Vicky, the largest and latest luxury vessel launched by Proteksan Turquoise Yachts at the end of June 2012. Another new yacht and once again one that chose Monaco at which to make her world debut is the 50.5m super yacht Better Place by the Monaco-based shipyard Wally. She’s the world’s largest sloop in carbon fiber and first sailing yacht ever developed to comply with RINA Green Star class.
Monte Carlo was made to host Diamonds are Forever. Named as such by her owner, fan of James Bond, the elegant 61-m mega yacht Diamond are Forever launched by Benetti in November 2011 is a balanced combination of traditional design elements and modern innovative stylistic solutions which have become the signature of the Italian shipyard.
Gaëlle Tallarida, Managing Director of the event, commented: “We are truly aware the MYS has become an event that many yacht companies can’t afford to miss out. Our role is to offer the best working and exhibiting conditions to all participants, so that they only have to focus on their main goal when attending the event: making business. It’s a one-year organisation to deliver such a worldwide event; we have set up collaborations with top-quality service suppliers to fulfill the demanding expectations of the exhibitors and visitors. They must feel at the right place with the right people to develop their business.”
The Upper Deck = The place to meet
The professionals know a rendezvous with their peers or with a future customer may be the key to their business success at the Monaco Yacht Show.
The show organisers will present a completely new 650m² reception complex in the heart of the yacht show area, where one can hold all his meetings or invite his best customer to dine in the official restaurant, in a luxurious setting set aside for yacht show partners.
The Upper Deck Lounge, located in the air-conditioned tent of the Parvis Piscine (where the old restaurant-lounge area used to be), was designed by interior decorators Sabrina Monte-Carlo in collaboration with Italian designer Paola Lenti, the French crystal manufacturer Baccarat and the art gallery Opera Gallery.
It included several reception areas reserved exclusively for executives of exhibiting companies, where they could talk with their customers in a comfortable, confidential setting.
New MYS official caterer for 2012, Private Dining by Fairmont Monte-Carlo offered top-flight menus in the elegant, sophisticated setting of its restaurant inside the Upper Deck Lounge, where exhibitors and their guests can talk business over a meal or simply relish the moment, enjoying a relaxed wine or champagne tasting.
At the image of this brand new luxury area, the MYS team is constantly seeking to further upgrade the show’s amenities and services for the benefit of the super yacht clientele, and once again promises to deliver a world-class event thanks to its partnerships with prestigious brands.
