Yesterday’s well marketed “Great Stamp Giveaway” by Tom Dixon was an amazing process in itself.

It took just 15 minutes for 400 lucky visitors to get their hands on a free Tom Dixon Stamp lamp. And of those people will have also discovered a “Golden ticket” inside their packaging entitling them to a limited edition Stamp Chair

Dezeen Studio: Sunday at MOST: The final daily video installment from MOST in Milan features the British designer Tom Dixon showing the Digital Forming software he’s got on show that allows customers to customise their own bespoke Tom Dixon lamp or speaker and then purchase it online with the click of a button, and giving away 400 of Stamp lamps (and a few chairs).