3 x Part interview with Tom Dixon conducted by Fabio Novembre for Abitare Magazine

Unlike many of the successful contemporary brands in Design these days …..the Tom Dixon brand is completely designed by Tom and his studio, it is being manufactured in 6 countries and distributed in 52 countries…

The main advantage ? …   The chance to work without compromises and negotiations eternally prolonging the production time: for the latest chair he made for Magis it took 5 years of gestation, for many of the lamps filling his Superstudio stand it took just 5 weeks…

Tom is making money and he doesn’t hide it. This year he discovered a system to earn – a lot of money – which provides even a critical reading of the actual situation of via Tortona: if design became a sort of sport for tourists returning back home with some Parmigiano. It is smart to find the way to sell them something not too expensive but more concerning the scene they are exploring…

So they set a shop selling just two objects within the stand. It turned out to be a golden goose…