Salone Milan 2010 – Design Vlog # 4

Salone Milan 2010 – Design Vlog # 4

Emma attends the Audi new models launch ( sub compact A1 + luxury sedan A8)  and interviews Moritz Waldemeyer ( Lucid Flux light installation designer ) and then heads off to the Hidden Heroes show and interviews Fabiana Vidalleaodeaquino, the exhibition curator and designer.

‘Lucid Flux’ will illustrates the aerodynamic efficiency of the cars,  embodying the connecting life stages that each car represents. A cascade of 2,000 lights, flickering between turbulence and harmony, forms abstract patterns, and an interactive text display invites visitors to reveal their memories of treasured cars – thus reflecting the Audi mantra: ‘lifetime companionship’.

Waldemeyer has worked across the industries of design, architecture, fashion, photography and music – creating collaborations and commissions from the likes of Philippe Starck, Zaha Hadid, Hussein Chalayan, U2 and Rihanna

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“thank god for the volcano party ” photos above thanks to Danny Fang & Fabiana Vidalleaodeaquino

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