Have you noticed our carrot powered car? Or the umbrellas on the rooftop? Studio Binocular, talented Creative Partner to S of D , has created the thought provoking 2010 communications campaign that responds to the Festival’s 2010 theme ‘Change by Design’.

Can you really power traffic lights by methane captured from cows? Or save on your utilities by strapping fans to your roof? These solutions may not be practical, but the Festival will encourage you to consider design possibilities that can have a positive effect on your home, work and community, plus be good for the environment.