For the 2010 Milan Salone del Mobile, the Dutch creative entity La Bolleur will be turning the Zona Tortona into a playground with the elaborately constructed Mini Golf Course – carted all the way from their space in Eindhoven to the Milanese streets.
Via Vogehra 11
It has been 5 years since Timon van der Hijden, Zowie Jannink and Steie van Vugt decided to change the scene at La Bolleur – a former brothel in the city of Eindhoven.
They literally transformed this inglorious lounge and made it their own by undertaking major creative projects which the city of Eindhoven never experienced before.
La Bolleur revived and instantly became a very honourable cultural meeting place where people could get together. The atmosphere was set by establishing a fully operating (pop up) restaurant for two years in a row, plus a legendary comedy night with Hollands’ leading comedians. As well as the many performances by musicians and DJ’s, numerous movie nights and exhibitions before this re-established lounge was demolished.
In the meantime La Bolleur had become a multidisciplinary collective with a fun sense of self esteem and with five new members; Cris Bartels, Bram Burger, Ivo J. Daniëls, Mark van Gennip and Frank Winnubst. A new location presented itself rather quickly in the form of an abandoned farmhouse in the city centre of Eindhoven that was renamed – of course – La Bolleur.
Bram Burger Cris Bartels Mark van Gennip Ivo J. Daniëls Frank Winnubst
It comes as no surprise that this collective with their ‘hands-on’ mentality, appeared on many events all over the Netherlands and even exhibited at the ‘Salone del Mobile’ in Milan. There, they were also responsible for the infamous unannounced party in an empty pool where thousands of people were present.
Today La Bolleur is more visible than ever, especially after winning a Dutch Design Award in 2009 for their excellent method of communicating their brand. La Bolleur presented itself as a mini golf club; with a self constructed nine hole course and a clubhouse with bar. With a theme like mini golf, which appeals to many people La Bolleur proved again that they can also serve a more broad and diverse audience and even create events that perhaps seemed out of their league…